Omniture and Visual Sciences Sitting in a Tree
Oh snap! Could it be true? Two of the biggest web analytics programs merge into some sort of mega-company? According to some press releases, that very scenario could be true. It appears that Omniture has asked Visual Sciences to be it lawfully wedded spouse by offering $394 million in stock and cash.
So what does all this mean to you and your analytics needs? Right now, not a whole heck of a lot. Uncle Sam still has to review the buyout and make sure all will be good in the world. Until then, the two companies are still operating separately and the packages are still technically competing.
The future of the web analytics world has just been radically shifted by this merger. While we're not sure of the future of either product, we do know that we have lost a major competitor. Is that good or bad? I'm not sure yet. Bringing together the minds of both companies could be a great thing for the market. The combined talent might lead to some great new functionality that we never thought of. It could also mean that since the competition isn't pushing quite as hard as it used to that the urgency to develop new and better technology might not as strong as it used to. This space (and the newly merged company) will be exciting to watch as this drama continues to unfold.
So what does all this mean to you and your analytics needs? Right now, not a whole heck of a lot. Uncle Sam still has to review the buyout and make sure all will be good in the world. Until then, the two companies are still operating separately and the packages are still technically competing.
The future of the web analytics world has just been radically shifted by this merger. While we're not sure of the future of either product, we do know that we have lost a major competitor. Is that good or bad? I'm not sure yet. Bringing together the minds of both companies could be a great thing for the market. The combined talent might lead to some great new functionality that we never thought of. It could also mean that since the competition isn't pushing quite as hard as it used to that the urgency to develop new and better technology might not as strong as it used to. This space (and the newly merged company) will be exciting to watch as this drama continues to unfold.
